The 26th of June 2015 was a momentous day for equality in America
Gay men and women were able to marry the person they loved in the eyes of the law. It was a long and arduous battle for social activists, but eventually, they won. They achieved what they set out to do on 6/26. However, that is not the case around the world. There are still many countries that do not have these rights.
So, Ben & Jerry’s, a vocal supporter of LGBT rights, stepped in to make a difference. Australia, in particular, has lagged behind the rest of the developed world. To make a point and raise awareness, they have banned people from getting two scoops of the same flavour. It’s supposed to be a metaphor for marriage equality.
It all started with a tweet
The official Ben & Jerry’s Twitter account sent out a tweet of an image where same-sex marriage was legal, as well as the caption “Australia, why are we lagging behind with #marriageequality laws?”
— Ben & Jerry's Oz (@BenAndJerrysOz) May 16, 2017
The response was all over the place
Some loved it; some hated it.
Free speech and choice in Aust. Leave legislation to Australian govt. We will have marriage eq soon but not BC of our choice of icecream.
— Amy Hudson (@fredamy65) May 24, 2017
Others praised it for being so open and loving
It's not politics, it's love and standing up for what's right
— Ben Fletcher (@BenSFletcher) May 25, 2017
Some said they were using politics to get sales.
But with a name like that, I can’t take you seriously.
Way to capitalize and profit off of today's social issues! Lol just to sell some scoops
— IAmSofaKingPhiladelphia (@PEagles18) May 24, 2017
What do you think?
I, for one, believe that it’s dumb. Not the stance, but the way they’re going about it. It’s going to have no effect whatsoever, and people won’t care. It’s a publicity stunt and about as helpful as adding a glass of water to the sea to prevent it from drying out. I’m sure their hearts were in the right place, but I don’t think it’s productive, useful, or in any way something to be proud of.